Donation
Online donations are becoming an increasingly significant facet of
the fundraising efforts of many nonprofits. More than ever before,
people are using technology to change the way they routinely do a wide
variety things. Giving financial support to causes they believe in is
no exception.
According to a 2011 study of online giving,
all sectors in the nonprofit industry have experienced double-digit
growth in the percentage of donations made online since 2009. Another study on giving among high net worth households
(where the average wealth of respondents was $10.7 million) found that
38.7% of such households reported making a donation online between 2007
and 2010.
While online giving doesn’t make up the majority of
total gifts made annually in the United States, improving the methods
donors can use to give online can help you raise more money in the
future. Below are some considerations the keep in mind when it comes to
the way your nonprofit approaches online giving.